Food And Beverages Distribution In Supply Chain By P.Viswanathan N.C. Member Of Bangalore


In supply chain beverages distributions producers like food products, are being pressurized in multiple directions. Retailer’s powers have grown significantly as grocery, and the retail outlets consolidated into fewer larger supply chains. The importance of weights as a measure, in transportation to demand more favorable prices and services has affected in supply chain activities. Meanwhile consumer’s gains have remained an eager to try new drinks with flavor, and ingredients encouraging startups to enter the market and compete with established beverage manufacturing and distributing.

Supply chain and more specifically distribution have become key facts in the remaining useful in the beverage manufacturing. By cutting down cost in supply chain, improvement in the areas of distribution will be able to increase the profitability, and competitive advantage in supply chain. Beverage companies cannot ignore market trends, and preference but the battlefield is often as much the distribution network as it is the consumer
Other distribution possibilities are that many beverages, like diary beverages, being possible exceptions, have sufficiently long shelf life to allow them to be stocked, and sold through outlets, other than larger high retailer supply chains. Convenience stores can stock different brands, and sell them at a premium to consumers. These stores in supply chain often operate outside the normal super market hours, catering to consumers, who accept or even seek the single service purchase with a higher price.

Vending machines use similar logic, and machines function round the clock, requiring little manual maintenance, and intervention.
The incessant thirst and requirement of many new consumers, for new beverages, combines with the trends to source locally, and naturally open doors for small producers in the catering centre have to retain their continuity of supply chain. Technology driven initiatives have to bring in improved results in supply chain. Better forecasting and optimization of predictive and prescriptive analysis are now available affordable in which reality with application, service of vendors offering high performances, low outlay solutions. Beverage distributors and producers can leverage big data any in other industry which have affects on distribution in supply chain.


Much of inventory optimization looks at inventory levels holistically across the supply chain while taking into account the impact of inventory at any level. Although good commercial does a lot to reduce unnecessary stocks, more needed to combat the inefficiencies, created by an isolation that is kept in a way that hinders communication in distribution management, separating beverages stock by the type or location as an example in supply chain.
Beverages distribution considers all levels and locations, in a distribution network to identify the best places to hold stock, possibly with good delivery vehicles, and not just the requirement in warehouses, to keep inventory as low as possible without undue impact on customer satisfaction, integrated business planning.

Beverage distribution have many sources of data from which to generate business planning, sales marketing, operations, finance, which are a part of supply chain system. Organization may be using different system to process their own part of the data in isolation from other department. Integrated planning software platform that makes best use of the total resources for the higher effectiveness in reaching business goals is important in supply chain.
In supply chain food and beverages distribution face a unique set of challenges, as they are labor intensive, and low production oriented. The provision of stock keeping units, and storing, as slow moving items, mount up in stocks. The most important is that customer and consumer, demand is driving to more frequent and complex deliveries in supply chain. Despite the challenges in supply chain, the organization is poised to greatly benefit by the new automation, and technological changes to be implemented in supply chain.

Competition in the beverages industry is increasing on all fronts, price, and service, as a result distributors need to understand the requirement of retailers, and assess the strength of the competitors and the requirements in supply chain. The importance of performance management, of meeting the needs of the wholesalers, retailers, is based on the integration on the number of concepts of customer service. In supply chain food and beverages reach the table after passing through complex supply chain, as it moves from growers, producers, processing factories to a network of wholesale food, distributors to a network of best large inventory, shelf stage packaged food. In supply chain they command high margins since the shipping, storage, and costs are lower. In supply chain they are less prone to spoilage, and damage during shipping and expensive equipment is not required to prevent wastage. Package food and beverages are distributed in large crates and boxes, and they are required proper handling in supply chain.
In supply chain procurement of food and beverages includes heavy focus on putting in place, the right structure, and the right approach to logistics.

In supply chain the four pillars of sustainable advantage is to empower strategic sourcing, and procurement in any organization. The first is the affordability, and we have to improve it, if we are standing still even if we are ahead, it may happen to be caught in sustainability in supply chain, and are that all the products should be sustainable to the end, since it is the future from the environment, and consumer point of view. In supply chain reliability it is the alternative sources that we need in food and beverages distribution, and should have reliability, in supply chain, and if any alternative source as to provide customers, with products no matter in what adverse supply chain is affected. The next part is the consumer is the most important in food and beverage distribution, and in supply chain, the right people, creating right talent, mindset, and the right approach with empowerment and motivated consumer.
In supply chain food and beverages customer expectations of faster fulfillment and increasing supply agility continue to grow, drive significant challenges for business with rigid fulfillment network to cost to effectively respond to supply chain.

In supply chain food and beverages distribution orders are in bulk and stock piling, products can be an efficient way to cut back on waste, as well save on investment in the long run, as the organization can use the items, that they have stock piled for the future, minimizing subsequent orders, keeping accurate stock level information, and checking the stock regularly and this will ensure that the organization have not ordered to overstock the products.
Organization in supply chain of food and beverages distribution can spend together a perfect plan by analyzing the waste that is a part of supply chain, and as to the production of product, waste generated, and then bring in the difference to control, ensure safety methods to handle waste management in material supply chain.

Uplifting within supply chain is using wasted materials for new needed products is something all organizations should make an attempt in supply chain, and dispose of unwanted goods by undergoing better audits, and understand the re-used category in food and beverages distribution, and enable organization to better supply chain, with good communication with suppliers which should be regular habit in supply chain.

In efficient inventory management in food and beverages distribution industry results in spoilage of products which leads to a vicious cycle, reducing sales profit margins, and customer satisfaction.
In supply chain organization in food and beverages distribution demand for an accurate demand forecasting process in order to maximize accurate production efficiency to minimize inventory, optimize distribution, streamline procurement, and being confidence of growth in supply chain.

In supply chain management food and beverage distribution the amount of inventory required for customer service, product quality, and ability to predict demands and produce the product, in accordance with supply chain requirement.

Warehouse management in foodand beverage distribution, is not considered a unique demand, as the variability in customer service, targets, lead time, on the product which will result in high inventory costs, in misaligned network, it is because storage facilities, are no longer optimized in terms of capacity location.
In supply chain replenishment planning in food and beverages distribution, is the output from inventory, and demand planning provides a better visibility of the products, demand from customer, and material requirement, and the action needed by supply chain manufacturing products to satisfy the market demand.
In supply chain management food and beverage distribution, manufacturing are taken up to manage inventory at locations of the customer to guarantee immediate replenishment as it can develop cost effective strategic and ensure better customer service, minimizing costs.

In supply chain food and beverages, distribution continues to increase complexity, and speed, having to find business solution, enterprise resources planning, to go into the depth of data capabilities which has the need to support supply chain management, with the capacity to leverage the Internet of Things, and to drive the organization.

Sales and operation management planning in food and beverages distributions organization is aligning the supply chain demand, while taking into consideration the final objective of the organization, and at transforming from finance, sales promotion, marketing, procurement, transportation in the food and beverage distribution industry in to one robust central resource for analysis, and decision making in supply chain.
In food and beverages distribution organization the supply chain process is to streamline cycle of planning complete multi-divisional analysis in a period of time so as to avoid contingency risk, competition, when market situation change in supply chain.

In advanced planning, scheduling food and beverages distribution become more driven demand, and thus making them shift to frequent changes in production. As this market requirement must be balanced with production efficiency, changeovers in product become a difficult constraint, to optimize, which places ever great pressure on manufacturing organizations become more agile and to minimize lost production time, and capacity. Changes can be minimized by proper packaging of the products, and optimizing the manufacturing process in supply chain.
In supply chain in food and beverages the use of predictive, prescriptive, cognitive analysis can lead to competition. Data is the most important to make prediction, prescriptive analysis is to maximize profit, minimizes cost, cognitive involves automation through artificial intelligence, machine learning, and data is an important that is used in advanced analytic through internal sources.