Business Analytics has emerged as one of the most sought-after fields in the corporate world, transforming the way businesses operate globally. It involves a range of processes and techniques that convert raw data into actionable insights, empowering organizations to make informed decisions. Pursuing an MBA in Business Analytics equips aspiring professionals with the knowledge and expertise to leverage advanced analytical tools, enabling them to collect, interpret, and utilize data for strategic decision-making across various business functions.
However, for future business analysts, the critical question remains—where to pursue this specialized education? The ideal institute must not only uphold academic excellence but also stay aligned with the evolving demands of the business landscape. This is where Great Lakes Institute of Management, Gurgaon stands out. With a distinguished faculty possessing both industry and academic expertise, the institute offers innovative, cutting-edge programs tailored to meet the dynamic needs of modern businesses. Located in the corporate hub of Delhi NCR, its state-of-the-art campus fosters an environment conducive to learning and growth.
With a strong track record in teaching, research, and executive education, and a commitment to nurturing managerial excellence, Great Lakes Institute of Management, Gurgaon has rightfully earned its place as the Top Business Analytics College in India 2024.
Bridging Business Acumen with Cutting-Edge Analytics
Established in 2010 in the corporate hub of Gurgaon, Delhi NCR, Great Lakes Institute of Management, Gurgaon was founded to address the evolving business needs of both the global and Indian economies. Recognizing the growing significance of analytics early on, the institute pioneered a specialized program in 2013—well before analytics became mainstream—acknowledging data as a vital resource for future managers. While many business schools now offer analytics programs, Great Lakes continues to push boundaries by integrating advanced technologies such as machine learning, deep learning, and natural language processing into its curriculum. Additionally, the institute remains at the forefront of exploring the role of generative AI in business management.
However, its approach extends beyond just technology. While staying aligned with emerging trends, Great Lakes Institute of Management, Gurgaon maintains a strong foundation in core management disciplines, including marketing, finance, organizational behavior, and human resources. The true challenge lies in seamlessly integrating these functional areas with technology-driven tools, ensuring students are equipped with both analytical expertise and managerial acumen. The institute also encourages students to leverage AI tools for assessments but firmly emphasizes that these technologies should serve as enhancements rather than replacements for critical thinking and problem-solving skills.
Industry-integrated Learning
Great Lakes Institute of Management, Gurgaon, though established later than its Chennai counterpart, has successfully carved its own niche by leveraging its strategic location in the corporate hub of Gurgaon. While the Chennai campus benefits from its legacy, the Gurgaon campus has embraced a similar thought process while tailoring its approach to industry engagement. Its proximity to organizations spanning IT, electronics, FMCG, and manufacturing has significantly enhanced its industry-academia interface.
The institute follows a structured approach to industry interaction, ensuring that every course in every program includes at least 20% of its sessions conducted by seasoned industry practitioners. These experts are carefully vetted based on their seniority and subject matter expertise. Beyond classroom learning, the institute fosters industry engagement through multiple interaction forums, including:
- Sapience Event – The annual industry-academia flagship event held in September, featuring panel discussions on emerging industry trends.
- CXO Sessions – High-profile industry leaders, including presidents, vice presidents, and directors, engage with students on relevant business topics.
- Corporate and Career Services (CCS) – A dedicated placement team invites industry professionals to provide insights on hiring trends, recruitment strategies, and interview techniques.
- Curriculum Development – Industry experts play a key role in regularly updating the curriculum to align with evolving market demands.
- Industry Faculty – Select courses are entirely designed and delivered by industry professionals, from conceptualization to assessment.
With an annual engagement of approximately 90 to 100 industry professionals, Great Lakes Institute of Management, Gurgaon ensures that its students receive unparalleled exposure to real-world business challenges, preparing them for leadership roles in a dynamic corporate landscape.
Adapting to Market Shifts
In a discussion with Dr. Jones Mathew, Principal and Head of the Institution, he shared insights on how the B-school navigated last year’s challenging placement phase, a period when even top-tier institutes like IITs and IIMs faced significant setbacks. Addressing this, he stated, “Despite a challenging year, we will achieve around 92-93% overall placements, which is a commendable figure considering the difficulties even some of the IIMs are facing due to a slow market.”
Dr. Mathew further explained that the placement process took longer than usual due to companies hiring fewer candidates per batch and taking longer time cycles to conclude processes. However, he emphasized the institute’s structured placement preparations, which includes AI-based screening and categorization of students, customized interventions for different levels of students, aptitude training, creative thinking, and personal interview readiness, ensuring that students are well-equipped for recruitment.
Providing an update on the current academic year’s placement progress, he noted, “This year, we are seeing a positive trend. As of early February, we were within the 87-89% placement range, and we expect to reach around 95% by the end of March. While final placements extend into April and May, we remain confident about our placement performance.”
Fostering an Entrepreneurial Mindset
Over the years, Great Lakes Institute of Management, Gurgaon has observed that most students prefer gaining corporate experience before venturing into entrepreneurship. However, in the past three to four years, several students have pursued entrepreneurial paths, a trend the institute actively supports through various initiatives. The Entrepreneurship Club (Prayaas) invites startup founders and industry leaders to share insights, while elective Entrepreneurial Courses equip students with foundational knowledge. Additionally, an Incubation Centre is in the pipeline, set to be operational by the next academic year, offering mentorship, funding guidance, and essential resources. Even within structured courses, students are encouraged to develop an entrepreneurial mindset through business projects, competitor analysis, and real-world problem-solving. While many students come from middle-class backgrounds with financial commitments, the institute remains committed to nurturing those who aspire to be job creators, reinforcing its mission of developing future-ready business leaders.
