In today’s fast-evolving world, skill development is more than just a necessity—it is the driving force behind both personal and professional success. As industries continue to transform, individuals must continuously upskill to stay relevant and competitive. Beyond meeting current demands, skill development serves as a long-term investment, equipping individuals to navigate future challenges and seize emerging opportunities.
In a country like India, where business schools are proliferating at an unprecedented rate, the true measure of excellence lies not in numbers but in impact. While many institutions focus on conventional pedagogy, few truly bridge the gap between academia and industry, producing expert generalists who can drive meaningful change. This is where Amrita School of Business (ASB), Coimbatore sets itself apart. With an industry-aligned curriculum at its core, ASB not only nurtures domain expertise but also shapes its students into well-rounded leaders capable of thriving in dynamic business landscapes.
Recognizing its unwavering commitment to industry-oriented education and skill development, we at the Education Excellence Awards are proud to honor Amrita School of Business as the “Business School of the Year 2024”, celebrating its role as a pioneer in shaping the future of business leadership.
Amrita School of Business, Coimbatore in a Nutshell
Established in 1996, Amrita School of Business (ASB), Coimbatore, has grown into one of India’s most sought-after business schools, serving as the flagship management institution of Amrita Vishwa Vidyapeetham. In addition to the Coimbatore campus, five other independent business schools operate under the university’s umbrella across Amaravati, Amritapuri, Bengaluru, Kochi, and Nagercoil.
ASB Coimbatore offers two prestigious programs: a general MBA, which has been enrolling 180 students annually since its inception, and a Doctoral program, introduced in 2009, available in both full-time and part-time modes. In 2019, the school achieved accreditation from the Association to Advance Collegiate Schools of Business (AACSB), becoming the 11th business school in India to receive this prestigious recognition.
While initially focused on teaching, ASB has, over the past decade, strategically invested in research and scholarship with a strong emphasis on sustainability and societal impact. Its commitment to responsible business education was further highlighted in 2024, when the institution became a contributing member of the UN Principles for Responsible Management Education (PRME), aligning its curriculum, research, and engagement efforts with global sustainability goals.
Aligned with its sustainability-driven approach, ASB offers specialized analytics courses across various domains, including Financial Analytics, Marketing Analytics, Supply Chain Analytics, HR Analytics, and Business Analytics. Additionally, to strengthen its technological integration, the school provides specialist electives in Generative AI, equipping students with cutting-edge expertise in emerging business technologies.
A Hub of Global Collaborations, Industry Integration, and Career Excellence
Amrita School of Business (ASB), Coimbatore, has established strong international collaborations, actively partnering with over 20 global institutions to facilitate academic conferences, joint publications, research grants, and faculty-student projects. Notable collaborations include partnerships with Arizona State University (USA), EM Normandie (France), and La Trobe and RMIT University (Australia). Faculty from these institutions contribute to ASB’s MBA and PhD research projects, further enriching the academic experience.
In addition to its international partnerships, ASB maintains strong industry linkages, ensuring that students gain practical exposure through site visits, industry-mentored projects, and interactions with business leaders. Through its Colloquia series, corporate executives engage with students, providing insights into real-world business challenges. ASB’s extensive alumni network, comprising professionals in senior roles across national and international firms, plays a crucial role in mentoring students, facilitating internships, and supporting research initiatives.
The impressive industry-academia relationships also result in a consistent placement record averaging over 95% in the last five years, while helping ASB ensure that its graduates are well-positioned for career success. The average cost-to-company (CTC) package for its MBA graduates stands at approximately ₹8 LPA, with higher salary offers typically extended to those with technical or engineering backgrounds, and higher-end CTCs reaching 17-20 Lakhs.
To further support career readiness, ASB has a dedicated Corporate and Industry Relations (CIR) department, which conducts year-round training programs focusing on communication, soft skills, and interview preparation.
Cultivating Future Leaders
ASB Coimbatore is committed to holistic management training, offering Management Development Programs (MDPs) under the Amrita Holistic Leadership initiative, which focuses on sustainable development and leadership excellence. The school also places a strong emphasis on entrepreneurship and innovation, with Entrepreneurship and Innovation as a core course for all MBA students. Supported by an entrepreneurship cell, students actively participate in hackathons, pitch fests, and startup initiatives, developing the skills necessary to thrive in dynamic business environments.
A Harmonious Blend of Academics, Ethics, and Social Impact
Amrita School of Business (ASB) Coimbatore fosters holistic development through a serene campus environment rooted in spirituality and guided by the philosophy of “Education for Living and Education for Life.” The institution emphasizes social responsibility, encouraging students to engage with NGOs and non-profits through immersive learning experiences. With mentorship from dedicated faculty, students embark on transformative personal journeys, supported by courses on self-awareness, personal development, and mindfulness programs like MaOm, which promote physical and spiritual well-being. Lastly, being home to a vibrant campus life, enriched by cultural celebrations, cultivates teamwork and global awareness, preparing ASB graduates to become industry-ready professionals with a solid foundation in business, ethics, and human values.
