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Amrita School of Business

Building picture of Amrita School of Business

Disrupting everything from the admission process to delivery of curricula and conducting examinations, the pandemic forced us to reassess the traditional education experience. Now, with every stream of education including the field of Business Management overhauling the syllabus and the student experience to meet the demand for new insights and skills in the post-COVID-19 world, there are many challenges which come their way for educators. Even though the hurdles which come along are mighty, renowned management institutions such as the Amrita School of Business (ASB) via their hybridized environment are training students to absorb knowledge through a self-determined approach, preparing them for the future corporate world. 

Operating out of campus in Coimbatore, Tamil Nadu, ASB provides a broad-based and specialized business education, preparing individuals to face the ever-growing challenges in the business environment with confidence. During the two-year study at ASB, the b-school guarantees of helping students secure essential business knowledge and skills and a deep appreciation for values in business, which in today’s time is very critical for effective business performance. 

A vital part of Amrita Vishwa Vidyapeetham, a multi-campus, multi-disciplinary research University, Amrita School of Business, at Coimbatore is proud to have earned the much-coveted – The Association to Advance Collegiate Schools of Business (AACSB) International accreditation for business schools, reflecting the leading global standards of education inherent in our curricula. The AACSB network offers access to international collaboration, partnership, and resource-sharing opportunities with peer management education institutions, and AACSB’s accreditation processes are ISO 9001:2015 certified.

Built by All – Built for All

Having built a formidable reputation for itself and its graduates as a Business School with sound foundations; with a commitment to excellence; and a demonstrated ability to initiate, innovate, and lead, ASB completely focuses on preparing business leaders with human values and ethics. With a steady near 100% placements over the past years, it is the Alma Mater of CEOs, VPs, Management Executives, Managing Directors in blue chip multinationals like Apple, Google, TCS, Microsoft and so on. Also, by gaining access to the school’s strong alumni network of 2000+ worldwide, the students benefit to fulfill the dream of their career, of entrepreneurship or corporate jobs. 

At ASB students are given many opportunities to practice their leadership skills outside the classroom with events such B-Fests, Cultural programs, Live-in-Labs, Management simulation games and many more”, shares Prof. Venkat Rangan, the Vice Chancellor of the University. Continuing on his above point and explaining how ASB is a school for thorough research enthusiasts, he shared – “For those who wish to hone their research skills, the school encourages participation at conferences and research activities worldwide”. 

When we asked the Dean of ASB, Coimbatore – Dr. Nava Subramaniam, about the holistic development of students, she stated – “ASB actively supports students in participating in other B-School Events/competitions, and gets exposure in extracurricular & co-curricular activities by driving the events which improves their leadership skills, team building, networking & communication”. She highlighted that “Students of ASB are strongly mentored and become involved in youth clubs & committees such as Fest Com, Place Com (Placement), Internship committees, & expose their skills and enrich them for a successful career”.

Integrating Ideas on a Global Platform

Over the years, Amrita School of Business has undertaken an extensive continuum of Industry Interface activities and curated the best of curriculum. The programs offered at ASB include a regular MBA course and at other campuses such as the Bangalore campus, an MBA/MBA-MS in Business Analytics (a Dual Degree Programme with University at Buffalo), and an Executive MBA – MS in Business Analytics with University at Buffalo, USA and a Ph.D. in Management. All the courses offered at ASB are not only innovative to make the students as responsible managers but also socially relevant and designed to prepare them for managing their life & living.

Apart from offering regular academic courses ASB also offers innovative courses in Self-Awareness & Personal Growth (SAPG), Mastery Over Mind (MaoM), Environmental Management & Sustainable Development (EMSD), Cross Cultural Management and Management beyond Profit. Adding a point on the importance of certifications at ASB, the Dean Subramaniam shared – “We encourage and support students to go for Industry certifications, such as the NISM certification (National Institute of Securities Markets) and a Diploma in Banking and Finance, which ensure students are readily employable from day one”. 

ASB students who are interested in setting up their own ventures are supported by the Amrita Centre for Entrepreneurship (ACE), at Corporate and Industry Relations (CIR) Department of Amrita Vishwa Vidyapeetham. The ACE provides opportunities for budding entrepreneurs to have interactive sessions with founders, undertake projects, have practical exposure through industry visits, apply for internships, obtain mentoring for pitching, participate in innovation contests, and get project report preparation guidance.  ACE has a present strength of 1335 members, comprising students, alumni, and EDP participants. It has been regularly conducting following DST-funded entrepreneurship programmes (with EDII / DST), namely – Entrepreneurship Awareness Camps (EACs), Entrepreneurship Development Programmes (EDPs) and many others. Recent student successes in business start-up pitching competitions held both nationally and internationally stand testament to ASB’s focus in building successful entrepreneurs

Furthermore, considering the importance of staying up to date with the latest developments in terms of the infrastructure, be it physical or ICT, Amrita University has developed and implemented ICT based solutions to provide “Quality Education” to the under-privileged. Today over 10 million people from diverse backgrounds i.e. vocational trainees, K-12 students, higher education graduates and teachers use Amrita’s solutions. Lastly, no student at ASB and Amrita Vishwa Vidyapeetham is left unattended due to his/her financial condition, as a result, numerous scholarships are provided to top rankers in the MBA entrance examinations conducted by the various bodies, and ASB provides assistance to the students for obtaining educational loans. 

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