Management education in India has changed significantly over the past 70 years, especially with the surge in demand for MBA education in the economic liberalization era beginning with 1990s. This demand led to the establishment of numerous public and private institutions offering PGDM and MBA programs across the country. However, the popularity of MBA as a coveted qualification has also brought about challenges, with many institutions struggling with structural weaknesses, resulting in a plethora of issues.
The current landscape, exacerbated by technological disruptions and the Novel corona Pandemic, has highlighted the deficiencies in management education, necessitating urgent remedial actions. In this context, Aurora’s Business School emerges as a beacon of excellence. Established in 2005, it has swiftly risen to prominence as one of India’s leading business schools due to its unique teaching-learning practices and exemplary student placements in renowned companies, including top multinational corporations operating both in India and abroad.
Operated by the esteemed Aurora Education Society, a prominent higher educational entity in India, Aurora’s Business School offers a Post Graduate Diploma in Management (PGDM) program approved by the All India Council for Technical Education (AICTE), Ministry of Education, and Government of India. With a choice of 15 specializations, students can tailor their education to suit their career goals by selecting four out of the available options. Specializations include advanced areas of Finance, Marketing, HR, Data Analytics, Digital Marketing, International Business, Research for business Management, Operations, Applied Finance, Tourism Hospitality, Healthcare Management and many others. The Business School provides students with well-rounded education tailored to their interests and aspirations.
Aurora’s Business School in a Nutshell
Aurora’s Business School stands as one of the oldest business schools in Hyderabad, admitting 18 batches of students over the years. Centrally located and committed to affordability, the institution targets the middle-income bracket, offering an accessible avenue for quality management education. Employing interactive teaching-learning methodologies and experiential learning approaches, the faculty, with all most all possessing industry exposure and international experience, ensures a dynamic learning environment.
With a remarkable placement record ranging between 90% to 96% in recent years, the business school prioritizes student success through various interventions, including recruitment professional meets, club activities, training, industry visits, and international study tours. Notably, all students benefit from 100% summer internship placement, with exceptions granted for those engaged in their own industries.
Distinguished alumni, including successful entrepreneurs requirements crore business like Ms. Radhe Sonthalia , Mr. Manikanta and the brothers “Achraj Jain and Arihant Jain”, exemplify the school’s impact on fostering business leaders. Setting itself apart from others, Aurora’s Business School places equal emphasis on holistic education, incorporating spiritual development, cultural activities, and extensive induction programs catering to students from diverse academic backgrounds. Financial support is also extended to deserving students, with flexibility in fee payment and assistance in securing bank finances. Admission criteria encompass various entrance exams, including CAT, MAT, and state-level exams, supplemented by interviews to ensure the selection of candidates with the potential for success.
Comprehensive Infrastructure and Student-Centric Approach
At Aurora’s Business School, every classroom is air conditioned and is equipped with ICT facilities, ensuring a conducive learning environment for all students. With 26 classrooms, two conference rooms, and an auditorium the institution provides ample space for academic activities and events. Dedicated interview rooms and a boardroom cater to placement needs, while individual faculty cubicles and lunchrooms offer convenience and privacy. The open-access library encourages student engagement, allowing unrestricted access to resources and fostering independent learning. A unique feature is the student reflection reports, requiring a comprehensive handwritten assignment of at least 20 pages at the end of each chapter, promoting thorough understanding and critical thinking.
Emphasizing extracurricular and co-curricular activities, Aurora’s Business School celebrates diverse festivals and organizes events like induction day, graduation day, traditional day, alumni day and placement day to recognize student achievements and community diversity. Numerous clubs provide avenues for students to pursue their interests, with opportunities for involvement in multiple hobbies. Additionally, the institution offers sports facilities, both indoor and outdoor, ensuring a holistic development approach beyond academics.
A Holistic Approach to Education
“At Aurora’s Business School, a strong emphasis is placed on exposing students to the rural economy and healthcare management, particularly relevant in a city like Hyderabad”, shares – Dr K Raghu Naga Prabhakar, the Director. The school targets students from rural backgrounds or those interested in serving rural areas, organizing numerous field trips to villages and rural enterprises to instill a wider perspective. The ultimate goal is to equip students with an understanding of global issues, marketing, and business opportunities, with a particular focus on rural challenges and prospects.
In the field of hospital management, Aurora’s Business School leverages Hyderabad’s prominence, facilitating internships in major hospitals across the city. Furthermore, the school collaborates with various professional bodies and industry organizations for holistic professional development. Partnerships include Hyderabad Management Association, National HRD Network, confederation of Indian Industry Federation, and many more, fostering entrepreneurship, interpersonal skills, and industry exposure.
For digital and soft skill development, partnerships with industry giants like Cambridge English, and e-Mentors Private Limited provide students with invaluable industry exposure. Additionally, initiatives such as learning groups, competitions, and assignments promote collaborative learning and innovation among students. The school also focuses on leadership development through collaborations with organizations like CII, Adanoi, Mach H3 Achievers academy, Smart Local Brand , and NEN Wadwani , ALEAP and so on . These activities are fostering a culture of continuous learning and growth.
In the realm of research exposure, partnerships with organizations like Credence web technology solutions and TCS ion Learning aim to promote research-oriented thinking among students. Furthermore, collaborations with Cedilla, an outfit of HDFC, and other entities in the hospitality sector encourage innovation and entrepreneurial development. Through these diverse collaborations and initiatives, Aurora’s Business School endeavors to provide a comprehensive educational experience that prepares students for success in the dynamic and highly competitive business landscape of today.
