In today’s dynamic EdTech landscape, companies are increasingly expected to deliver more than just academic content—they are tasked with fostering personalized learning experiences, utilizing AI and advanced technologies to improve accessibility and engagement, and promoting skill development and upskilling. Achieving these objectives requires a well-rounded approach that combines both formal and informal learning, especially in the highly competitive domain of exam preparation.
Iguider Learning Private Limited stands as a testament to this progressive vision. As a trusted platform for competitive exam preparation, it offers comprehensive resources covering current affairs, static general knowledge, banking awareness, quantitative aptitude, reasoning ability, and job alerts. This holistic approach has positioned Iguider Learning Private Limited as a beacon of support for exam takers across India.
Further strengthening its impact, the company’s dedicated brand, Guidely, has emerged as a symbol of hope for countless aspirants, providing tailored guidance and resources essential for success.
In recognition of the remarkable contributions made by its founders, Balasubramaniam Gokul Kannan and Elangovan Sukumar, The Academic Insights proudly confers the title of Best EdTech Company of the Year 2024 to Iguider Learning Private Limited.
From the Scratch
Iguider Learning Private Limited, established in 2014, was founded with a vision to provide high-quality yet affordable study materials for aspirants preparing for various competitive exams. Initially focusing on resources for government bank exams due to a lack of comprehensive online content at the time, the organization has grown significantly over the years. Today, its dedicated platform, Guidely, stands as one of the leading resources for banking exam preparation.
While Iguider Learning Private Limited does not have additional software products apart from Guidely and I Guide, the organization collaborates with select platforms that utilize its content in regional languages through a white-label model, expanding its reach.
Primarily an online-focused platform, approximately 90% of Iguider’s audience is reached through digital channels. The company also operates a few offline centers in select regions of South India, including Bangalore and Tirunelveli. With over 1 million app downloads on the Play Store and 1 million unique website visitors each month, Iguider has established itself as a trusted name in the EdTech space.
In addition to banking exam preparation, Iguider Learning Private Limited also offers study materials and mock tests for SSC and railway exams, catering to a broader segment of competitive exam aspirants.
Specifically, Guidely places a strong emphasis on security in the online education space, while maintaining a robust and secure database to safeguard user data, ensuring that personal information remains confidential. Additionally, Guidely actively monitors and reports piracy attempts on platforms such as Telegram, effectively protecting its copyrighted content.
Affordable Learning with a Commitment to Social Responsibility
Iguider Learning Private Limited offers subscription plans ranging from ₹100 to ₹2000, depending on the package and its validity. Demonstrating a strong commitment to social responsibility, the organization actively invests in CSR initiatives. This includes providing free study packages to Persons with Disabilities (PWD) candidates and covering exam fees for financially challenged yet deserving aspirants. Students are shortlisted based on their performance in live mock tests, followed by virtual interviews to assess their financial stability.
Dedicated Teams and Expert-Driven Content Creation
Iguider Learning Private Limited operates with dedicated teams for content development, teaching, translation, SEO, and more. To maintain high content quality, new hires undergo a rigorous one-month brainstorming and training program, with experienced professionals preferred for key roles. The content team understands the significant impact of their work on thousands of aspirants nationwide, ensuring they approach their responsibilities with dedication.
By closely analyzing real-time exam patterns and question trends, the team develops mock tests that accurately mirror actual exam conditions. To further enhance content relevance, Iguider employs individuals with firsthand experience in competitive exams. Remarkably, 20-30% of the content team members secure government jobs each year, underscoring the effectiveness of their exam preparation materials.
Future Growth and Innovation
Guidely is actively working towards expanding its offerings to include state-level Public Service Commission (PSC) exams, SSC exams, and railway exams. The company is also exploring funding opportunities to enhance its services and broaden its reach. With a vision to become the go-to platform for banking aspirants and a key player in various competitive exam segments, Guidely is developing a new initiative called “GOAD” (Guidely on Academic Development). This innovative project aims to replicate the offline coaching experience through virtual classes, offering personalized study plans tailored to each student’s strengths and weaknesses. In its pilot phase, GOAD enrolled 100 students, with 25% successfully securing government bank jobs — a testament to its effectiveness.
